Black Friday Revenue 2025. Adobe’s report stated a 10.2% surge from this year in 2024 to the same time in november 2023. Consumers showed strong engagement with black friday deals, countering analyst concerns over a spending slowdown.

This significant growth in retail sales dwarfed the modest 1.1%* increase seen. Retail sales between black friday and cyber monday are forecast to rise 5% year over year to $75 billion “for the first time ever,” according to a new bain & company report.